Everyday Carry

The James Brand Hook Keychain

Authored by:
Jonathan Tayag
The James Brand Hook Keychain

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Sometimes your pockets aren't the best place to put your keys. There's the space issue, for one. When you've got your trusty EDC knife clipped to your pocket, with your flashlight clipped next to that, and your pen clipped next to that… you get the idea. With only so much room in your pockets, hanging your keys off your belt loop is your best bet — and the Hook from The James Brand is a new piece of gear to help you do it.

It's not just a hook for your keys, but also a solid machined 304 stainless steel multi-tool. Aside from keeping your keys out of your pockets, it doubles as an inch ruler and bottle opener. And unlike some other tiny minimalist tools, the bottle opener on the Hook has enough leverage to to use comfortably.

Handiness and convenience aren't the only things the Hook has going for it. It also has a raw, unpolished look that lends a bit of grittiness and character to your EDC. Or, for a stealthier option, you can pick one up in a matte black finish as well. Get one in stainless steel at the link below.

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Jonathan Tayag

Senior Contributor


About the Author
Jonathan Tayag is secretly an information technology and corporate security expert who prefers to moonlight as a creative event and commercial photographer whenever possible. His varied experience and substantial travels have led him to seek, without even thinking about it at first, the best gear for the best use at the best price available. Before the concept of EDC (everyday carry) firmly took hold, Jonathan already spent untold amounts of time optimizing for the best-in-slot pieces of gear, from cameras and lenses to pocket knives, pens, and bags and packs. In November 2015, Jonathan joined EverydayCarry.com and has since written numerous articles and guides to help impart his knowledge to the community as a whole.

Jonathan's photographic works have appeared on numerous online websites, print, video, and television outlets for over a decade. Jonathan's previous clients include Blizzard Entertainment, Red Bull, ESL, Razer, and several other endemic and non-endemic esports sponsors and brands. His work also features heavily in online competitive gaming communities, especially those of the StarCraft and Fighting Game genres. You've likely seen his work if you've spent time in a stream or in-game chat over the years.

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