The Drop: Timex Ironman x The James Brand Watch
Mikey Bautista
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It's a big EDC market out there, and tons of awesome gear is released all the time. We made The Drop to help you discover the latest and greatest essentials worth a spot in your EDC.
Timex has been killing it lately with fantastic collabs with everyone from Todd Snyder to Hodinkee to even the UFC, but it’s their team-ups with The James Brand that have caught my attention the most, especially last year’s titanium Expedition North. And while I appreciate a good titanium bit of gear, their latest collaboration brings it back to 80s retro fun with a new eye-catching Ironman.
It’s a pleasant surprise in both the model selection and its colorway. The two brands opted for the classic Ironman digital sport watch, a line with nearly four decades of history behind it since its release in 1986. Bold color blocking by way of an electric yellow on the 39mm resin case, bright red pushers, and an upcycled teal fabric strap made in partnership with #tide makes a statement on the wrist, playing up the retro vibes without overdoing the look.
True to Ironman form, the watch comes with performance features you would expect from a triathlon-ready timepiece, including a stopwatch with 30 laps of memory, a chronograph, daily alarm, 100 meters of water resistance, and, of course, Timex’s signature Indiglo backlit display. Double lugs hold the colorful strap in place, and underneath, a caseback commemorating the collaboration.
What we like: Timex and The James Brand watch puts a retro spin on a timeless (pun intended) performance watch that’s playful on the wrist while still being capable on the move, and is an unexpectedly refreshing 180 from their last collaboration.
What to watch out for: The collab is actually a capsule collection that also includes a James Brand Redstone knife and Velcro wallet, both in the same retro colors.
Final verdict: We’re leaving the smartwatch at home and running for the 80s.

He has lived through many personal and professional lives, spending nearly a decade in the workforce management industry, a minor career in gaming, and has lent a hand with entrepreneurial efforts back home in the Philippines. He has also been an active participant and helped build a number of significant social communities online, both for EDC and his other hobbies.
Mikey has been at the cusp of gaming, technology, and the internet since the ‘90s and continues to lend his experience, expertise, and authority to all his pursuits. When not online, in a game, or watching movies, you'll find him in the gym, speedrunning his next hobby, or talking at length about EDC with anyone willing to listen.
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