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Timex has been killing it lately with fantastic collabs with everyone from Todd Snyder to Hodinkee to even the UFC, but it’s their team-ups with The James Brand that have caught my attention the most, especially last year’s titanium Expedition North. And while I appreciate a good titanium bit of gear, their latest collaboration brings it back to 80s retro fun with a new eye-catching Ironman.
It’s a pleasant surprise in both the model selection and its colorway. The two brands opted for the classic Ironman digital sport watch, a line with nearly four decades of history behind it since its release in 1986. Bold color blocking by way of an electric yellow on the 39mm resin case, bright red pushers, and an upcycled teal fabric strap made in partnership with #tide makes a statement on the wrist, playing up the retro vibes without overdoing the look.
True to Ironman form, the watch comes with performance features you would expect from a triathlon-ready timepiece, including a stopwatch with 30 laps of memory, a chronograph, daily alarm, 100 meters of water resistance, and, of course, Timex’s signature Indiglo backlit display. Double lugs hold the colorful strap in place, and underneath, a caseback commemorating the collaboration.
What we like: Timex and The James Brand watch puts a retro spin on a timeless (pun intended) performance watch that’s playful on the wrist while still being capable on the move, and is an unexpectedly refreshing 180 from their last collaboration.
What to watch out for: The collab is actually a capsule collection that also includes a James Brand Redstone knife and Velcro wallet, both in the same retro colors.
Final verdict: We’re leaving the smartwatch at home and running for the 80s.
