Monocle magazine was launched in February 2007, but already seems like a long-time staple of cultural and luxury journalism. This premium media brand boasts magazine, web, broadcast and retail divisions and focuses on global affairs, business, culture and design worldwide. Monocle broke traditional media models by creating a retail channel with freestanding shops in London, Hong Kong, Toronto, Tokyo and New York (as well as an e-commerce site), selling limited edition collaboration and Monocle-designed everyday carry items such as pens, notebooks, wallets, and key chains.
New York’s Monocle shop is a tiny 183 square feet—yet still maintains an air of cozy luxury and careful curation, with tote bags, desktop items, branded pocket squares, and cashmere scarves amongst weighty copies of Monocle. While the shop also offers an impressive range of home goods, books, and clothing as well as everyday carry items, the brand is synonymous with the discerning consumer who desires simple design and quality over quantity in all things. A small space that’s full of character—and luxury—the West Village outpost of Monocle, on a sunny corner at 535 Hudson Street, is worth a visit both for its impressive use of limited space and the equally impressive items contained within.
Photos courtesy of Monocle