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If you’re looking for a rugged timepiece for daily wear, few watches come close to a G-SHOCK. Known for their over-the-top durability, G-SHOCK watches are popular with gear enthusiasts, outdoor adventurers, and tactical EDCers alike. Proven performance aside, G-SHOCK watches have gained traction in fashion and streetwear circles as a functional accessory to round out an ensemble. The new G-SHOCK GA900A-1A9 offers the best of both worlds, with many of the same great time-telling features gear enthusiasts look for, dressed up in striking, bold color combinations to match your street style.

The GA900A-1A9 packs plenty of time-telling information in its face, but doesn’t compromise legibility. As a dual analog-digital watch, you can tell the time from its large, contrasting hands and check the date and seconds at a glance from its digital readouts. The hands feature Neo-brite luminous contrasting tips and a black-and-yellow striped pattern—reminiscent of markings on city streets—to enhance legibility while keeping with its urban industrial motif. These high-visibility yellow accents extend to the hour markers on the dial, as well as on the function labels on the bezel. The bezel’s 10-sided shape resembles that of a industrial fastener, with contrasting steel hardware at the corners to complete the rugged, industrial look. 

With its strong set of features, the GA900A-1A9 isn’t just a fashion accessory. It boasts world time in 31 time zones, a direct access stop-watch with a target timer, multiple daily alarms, a full-auto calendar, and much more. Super LED technology with afterglow make it easy to read even in low light. It’s rugged enough for daily wear even in extreme cases thanks to its durable resin case and bezel, excellent shock resistance, mineral glass, and 200M water resistance rating. And with an accuracy of +/- 15 seconds per month and a 7-year battery life, it’s reliable as your daily driver.

Whether you or the person on your holiday shopping list needs a new watch to keep track of time reliably, or just want to make a statement on their wrist, the bold new GA900A-1A9 is a great option. You can pick one up from G-SHOCK at the link below.

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This is a sponsored post presented by G-SHOCK.

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