Everyday Carry

Timex x Huckberry “Cola” Limited Edition

Bernard Capulong
Timex x Huckberry “Cola” Limited Edition

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Start with a clean slate, add a dash of military-inspired styling, mix in some stylish yet functional features, and you've got a recipe for an instant classic. That's what Huckberry did with their second collaboration with Timex to serve up the limited edition "Cola" Sport Watch, a refreshing take on the popular dive watch silhouette. From its striking visual design that's anything but flat, to its pop of color, to its classy woven metal bracelet, Huckberry and Timex deliver an easy-wearing watch for everyday carry with the looks to match, all at an impressive value.

So many sweet little details in this Huckberry exclusive design add up to make the Timex "Cola" deserve some time on your wrist. It starts with a highly versatile and easy-wearing 38mm diameter stainless steel case on a stylish woven metal bracelet. The smaller size makes it wearable on more wrist sizes and more comfortable as a daily driver for EDC, but it doesn't compromise on legibility. Huckberry drew inspiration from classic 70s and 80s watches for this military "crosshair" dial design, resulting in a clean look with just enough visual interest to look noteworthy but not distracting. The outer ring seamlessly blends with the line hour markers, while the contrasting red crosshair brings focus to the polished, faceted markers at 6, 9, and 12 o' clock. A bi-lingual day/date display sits under the acrylic crystal at the 3 o' clock position. Finally, a contrasting red seconds hand and INDIGLO lume on the hands round out the Cola's easy-to-read watch face.

Rounding out the watch is its functional rotating aluminum timing bezel in black and red, giving the "Cola" its name. A Seiko PC33 quartz movement keeps the watch ticking reliably, and an easy-opening battery hatch on the caseback makes maintenance a breeze. With 50 m of water resistance, the Cola can stand up to splashes and handwashing too. Its practical feature set, refreshingly good looks, and Timex dependability make the Cola an excellent contender for your next EDC watch. You can grab this Huckberry exclusive from their site at a cool, sub-$200 price by hitting the link below.

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