Everyday Carry

Timex x Huckberry “Cola” Limited Edition

Authored by:
Bernard Capulong
Timex x Huckberry “Cola” Limited Edition

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Start with a clean slate, add a dash of military-inspired styling, mix in some stylish yet functional features, and you've got a recipe for an instant classic. That's what Huckberry did with their second collaboration with Timex to serve up the limited edition "Cola" Sport Watch, a refreshing take on the popular dive watch silhouette. From its striking visual design that's anything but flat, to its pop of color, to its classy woven metal bracelet, Huckberry and Timex deliver an easy-wearing watch for everyday carry with the looks to match, all at an impressive value.

So many sweet little details in this Huckberry exclusive design add up to make the Timex "Cola" deserve some time on your wrist. It starts with a highly versatile and easy-wearing 38mm diameter stainless steel case on a stylish woven metal bracelet. The smaller size makes it wearable on more wrist sizes and more comfortable as a daily driver for EDC, but it doesn't compromise on legibility. Huckberry drew inspiration from classic 70s and 80s watches for this military "crosshair" dial design, resulting in a clean look with just enough visual interest to look noteworthy but not distracting. The outer ring seamlessly blends with the line hour markers, while the contrasting red crosshair brings focus to the polished, faceted markers at 6, 9, and 12 o' clock. A bi-lingual day/date display sits under the acrylic crystal at the 3 o' clock position. Finally, a contrasting red seconds hand and INDIGLO lume on the hands round out the Cola's easy-to-read watch face.

Rounding out the watch is its functional rotating aluminum timing bezel in black and red, giving the "Cola" its name. A Seiko PC33 quartz movement keeps the watch ticking reliably, and an easy-opening battery hatch on the caseback makes maintenance a breeze. With 50 m of water resistance, the Cola can stand up to splashes and handwashing too. Its practical feature set, refreshingly good looks, and Timex dependability make the Cola an excellent contender for your next EDC watch. You can grab this Huckberry exclusive from their site at a cool, sub-$200 price by hitting the link below.

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Bernard Capulong

Founder and Editor-in-Chief


About the Author
Bernard Capulong is an everyday carry (EDC) gear expert, entrepreneur, all-around nerd, and the founder and editor-in-chief of EverydayCarry.com—the largest online community for EDC gear enthusiasts. Since founding Everyday Carry in 2009, he’s built over a decade of experience in the industry, reviewing and highlighting brands and products, including pocket knives, flashlights, wallets, watches, bags, pens, and much more.

Bernard is known for bringing everyday carry out of obscurity and into the mainstream, having been published or featured in various publications such as GQ, TIME Magazine, The New York Times, VICE, HYPEBEAST, Outside, and many others. He has also played a part in curating, designing, and developing digital and physical products, resulting in successful crowdfunding projects or limited edition collaboration products with established softgoods brands. He stays on the pulse of the EDC industry by attending trade shows, participating in online interest communities, and actively engaging with fellow gear enthusiasts on social media.

In addition to being the editor-in-chief and main social media personality for EverydayCarry.com, Bernard is an avid gearhead and collector in general. His personal collections span technical bags, fountain pens, digital cameras, retro gaming hardware, personal hi-fi audio gear, and mechanical wristwatches, to name a few. Bernard Capulong is a prominent figure and trusted authority in the everyday carry industry with a career dedicated to helping people discover this hobby and stay prepared with quality gear.

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