Everyday Carry

Fujifilm X30 Digital Camera Review

Ed Jelley

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While most phones come equipped to take photos, they don’t come close to the same experience of using a dedicated camera. The distinct feel and added control are just some reasons to keep a compact camera in your carry. Fujifilm has been a huge player in the mirrorless camera game over the past few years, and they’ve sent us their X30 to review, confident that it can fill that need for a small, capable on-the-go camera. In this review, we’ll put that to the test — but we won’t be doing any extreme pixel peeping. Instead, we’ll explore how the X30 measures up as an everyday carry camera.

The Specs

  • 12MP 2/3” XTRANS CMOS Sensor
  • 4x Optical Zoom Lens with f2.0-2.8 aperture, 28-112mm equivalent
  • Macro, Super Macro, Scene shooting modes
  • Full Manual Controls
  • 3” Tilt LCD
  • Built in Wifi for easy sharing

Design, Fit, and Finish

The Fuji X30 is a compelling blend of retro design and modern technology. Magnesium alloy construction of the body leads to an incredibly sturdy camera that feels great in the hand. The dials and control rings are all crafted of metal with precision ridges for tactile control. Nothing on the camera wobbles — the dials and buttons feel deliberate and solid, as they should be. Every press on the customizable buttons are affirmed with a satisfying “click,” nothing mushy here.

The electronic viewfinder is the largest in its class, providing an excellent field of view and accurate color representation. Settings, a shooting grid, and focus confirmation are all easy to read on the display. Flipping the orientation of the camera changes the viewfinder as well, making it even easier to see what’s going on. The large viewfinder made it easy to frame out shots and it is hugely helpful to know exactly what the exposure settings are going to look like before pressing the shutter.

The camera is fitted with a comfortable, ergonomic molded rubber grip section. Throughout the course of using the camera, I never felt as if it were going to slip out of my grasp. I brought the camera with me to New York City and the grip was easy to maintain with one hand. Overall, the design, fit and finish of the X30 are superb. It feels like a solid camera that will have no problem bouncing around in a bag or being worn around your wrist for countless days of shooting.

Operation and Performance

I really like how the X30 can be as easy or as complex to use as you want it to be. The camera can be set to fully automatic to capture fleeting moments, but has full manual controls to get a shot exactly the way you planned it. The menu system is easy to pick up on and the quick menu (with a dedicated “Q” button) is fully customizable to suit your shooting style. Through most of the testing, I shot on aperture priority mode. This leaves the shutter speed up to the camera and the aperture setting up to me. Most photos were properly metered and exposed, leaving me happy with the results.

The zoom lens is equivalent to 28-112mm on the full frame scale. The low aperture lens shoots effectively in low light and can produce some nice bokeh (background blur with your subject in focus). At the wide end, it’s great for landscapes, architecture, and getting pictures of large groups. The middle range is ideal for portraits, and the long range end of the zoom can get up close to something that you might not be physically able to. The unique image stabilization mechanism ensures that most shots are in focus and tack sharp. I found this particularly useful in low light settings. When taking pictures at night, the darker conditions usually resulted in a lower shutter speed. The image stabilization allowed for lower shutter speeds when hand holding the camera, eliminating the need for a tripod.

Fuji’s mirrorless cameras have earned so many accolades for their straight-out-of-camera JPEG image quality. This is due in part to the on-board film simulation that emulates Fuji’s film stock. There are several modes and all of them have their place (Provia is standard, Velvia is vidid, Astia is soft, etc.). I personally prefer the muted tones of the Classic Chrome setting. The in-camera processing ability lessens the need for extensive post-processing and makes for a quicker, easier to share, and more fun photography experience. Post processing at a computer is not my favorite part about taking pictures. The X30’s straight out of camera JPEGs cut down on the need to spend extra time in front of a screen, leaving you with more time for shooting. To see some samples of the X30’s image quality and in-camera processing at work, check out the photos I shot with the X30 in my review of the Spyderco Dice.

The tilting screen is useful in a variety of shooting situations. No more laying on the ground to frame out a shot or standing awkwardly on a chair to get that perfect pocket dump photo. The hinge mechanism is robust and the screen locks back into the body with ease. Once you’ve taken a photo, it’s easy to share straight to your smart phone or computer. Simply press the dedicated wifi button on the camera, connect to the created network from your device, and beam the photos over.

Sometimes it’s just as fun to share the photos as they are to take, and the built-in wifi is a welcomed and useful feature. This was especially useful on my trip to the city. I was able to shoot during the day, go through the photos on the train, and the share the images I liked by the time I got home.

Carry Options

Fuji’s X30 is much easier to carry around than even the smallest digital SLR. The camera is compact, ergonomic, and easy to use. The X30 can fit in a jacket or cargo pocket, but don’t expect it to slip comfortably into your jeans. I’ve been carrying the camera in both my bag and jacket and haven’t found it to be a burden. The lens does stick out from the camera a bit, so be careful of snagging it when placing the camera in a pocket or bag.

While not the best option for a truly pocketable camera, the X30 is excellent to keep in your EDC bag. It’s light enough to not weigh you down, and the performance and versatility of the zoom lens will come in handy in lots of shooting scenarios. The X30 has a ring on either side of the body for strap attachment, either a neck or wrist strap can easily be used. Due to the smaller size of the camera, I prefer a simple wrist strap. Holding and using the camera is easy with one hand. The thumb and finger grips are comfortably shaped and encourage a firm grip.

Pros & Cons


  • Great image quality straight out of camera
  • Sturdy construction
  • Wifi for easy sharing
  • Tilting screen makes composing easy


  • Not truly pocketable
  • No dedicated charger, must charge battery in camera


I can honestly say I’m a big fan of the X30. It’s been fun to shoot with for the month. The X Series by Fuji is an optimal blend of retro styling and cutting edge camera technology that results in a well-built, fun to use camera. Fuji has managed to retain the spirit of shooting with a dedicated camera in the X30. The electronic viewfinder is crystal clear, the build quality is top-notch, and the price is right at $599 MSRP.

I personally EDC the X100T, the X30’s bigger (and more expensive) brother, and both cameras are equally fun and easy to use. It’s been hard to pick out anything truly negative about the X30, and I’ve been trying. For a point and shoot camera, the X30 delivers on ease of use, image quality, and speed of sharing images. With street prices dipping as low as $500 for this dedicated EDC point and shoot, the X30 delivers a lot of camera for the money.

BUY ($500)

Disclosure: The manufacturer of this product sent this sample to be considered for review at no charge. It does not, however, affect my opinion of the product as stated in this review.

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Who Likes This (61)

52 others

Discussion (16 total)

Berto Putik ·
Love it!
Frank ·
Love the retro look
Charlie Whiskey ·
What wallet is that in the photo?
Ed Jelley ·
It's the card wallet by Corter Leather Goods.
White Knight ·
Good review, thanks. The E30 looks like a decent camera, but is a tad large for most pockets.
That does not mean, however, that it is not suitable for EDC.
It will fit into a small bag and should give decent shots. Fuji make very good cameras.
Now the bad part. Sensor size. Manufacturers can do wondrous things with small sensors, but, ultimately, high quality large sensors will produce vastly superior images to small ones, given that other supporting internal tech eg lens, processor are up to scratch. Manufacturers are notoriously cagey about sensor sizes, and will offer weird and wonderful descriptions to mask their miniature sizes.
Take the E30, for example. "2/3” XTRANS CMOS Sensor". WTF? Er, 2/3 of an inch is approx. 17mm, right? Er, no, not in this case. The actually dimensions are 8.8mm x 6.6mm (58 sq. mm). Probably a lot smaller than your lickle finger nail.
I opted for a Sony Nex 6, similar in size and weight to the E30. Sensor is an APS-C Exmor CMOS. Equally baffling, but in reality, that's 23.5mm x 15.6mm. (366 sq mm), six times larger than the E30.
I just wish sellers would be straight with us.
Ed Jelley ·
Glad you enjoyed it! Definitely with you on that it is large for most pockets. I commonly carried it in my North Face shell and it wasn't a burden. It was great to have in my bag though, especially with the zoom lens - very versatile. This is a small sensor point and shoot, and for being what it is, it performs well. I think the price is right for what you're getting. My personal camera is a Fuji X100T (with APS-C sized sensor) and it cost me more than double what the X30 does. I agree with you about sensors, cameras are complex and each company is going to do their best with marketing speak to make their camera sound the best. Thanks for your insight!
White Knight ·
X100T is a cool cam. Good choice there, my friend.
Leonard ·
my canon s110 is a great edc pocket carry camera...
Ed Jelley ·
I've heard good things about those! I'm curious to check out Fuji's new XQ2 - it's an even more compact version of the X30 that we reviewed similar to the Canon.
Edin Kovacevic ·
Which one would you choose compared this to Sony A5000 / A6000?
Ed Jelley ·
Unfortunately I have no experience with the Sony A5000 or A6000, wish I could be of more help!
Bill C ·
The Sony A5000 and A6000 are a different type of compact camera from the X20. Not only do they feature an APS/C sized sensor, they are both interchangeable lens cameras. With glass they are both more expensive and somewhat larger than the X20. While the X20 does not sport the larger sensor or interchangeable lenses of the Sonys you list, it does still show impressive image quality, the convenience of an integral and high quality zoom lens, and smaller size.
Ron Rice ·
What is the bronze colored pen shown in the photo?
Ed Jelley ·
That is a Tactile Turn "Shaker" in raw copper!
Scott Johnson ·
Interesting but no way will that fit in a pocket, ok maybe a coat pocket. That reminds me I need to start carrying my point and shoot.
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