"Unless they’re but a couple of inches long, cables tangle. But not Spooly. These flat cables are cleverly designed to spool around their USB plug and secure themselves while doing it thanks to a magnet on the former and powdered barium ferrite included in sections along the cable, magnetizing as they overlap. The USB plug is thankfully reversible and the other end bears either a Lightning, USB-C 3.1, or Micro USB connector…" (via GearHungry)

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